PDF Course + Discord · October 2026 Edition
AI Video Course for Businesses: In-House Production
Your business is spending $1,200–5,000 per ad spot with a video agency. This course shows you how to produce this kind of content in-house for a few dollars of generation per video, with a workflow your marketing team can start using this week. Turnaround drops from 2 weeks to 1 day.
One-time payment, no subscription · withdrawal as per the Terms
What is costing your business more than it should
4 hidden costs of outsourcing video production
An agency wants $1,200–5,000 for a 30-second ad spot
Typical quote: $1,500–4,500 for one 30-second deliverable, plus $150–500 for each revision. Your company produces 4–6 ads a month, which means 15–25% of your marketing budget disappears into production costs alone. Brief, casting, planning, sign-off, editing, revisions, delivery: a 30-day cycle for every 30-second clip.
You wait 2 weeks for a first cut and a month for the final
A competitor launches a Facebook Ads campaign on Friday; you are still waiting for a deliverable you briefed three weeks ago. Time-to-market in video marketing is a competitive advantage you are handing to your agency's production calendar. Seasonal campaigns (Black Friday, Valentine's Day, Christmas) frequently miss their window entirely.
You do not control creative direction: you get what the agency gives you
The brief was clear: 'fast-paced, young, vibrant.' The agency delivered something slow, in pastels, with a 45-year-old actor. Negotiations, another round, another week and another revision fee. Marketing managers spend 30–40% of their time managing external producers instead of focusing on strategy.
Every revision is a new invoice, every iteration increases the cost
Background colour change: $200. Different voice-over artist: $300. Trimming from 30s to 15s for Instagram: $400. Swapping to the new brand logo: $600. After three rounds a B2B client ends up with a $7,000 bill instead of $4,000, and the campaign is three weeks behind schedule.
For the CFO: A single externally produced spot often costs more than the whole course. The course shows how to move routine video production in-house for a one-time price, so you can compare it against your own agency invoices. Get the course for your business →
What your marketing team gets
7 concrete capabilities deployed in your business within 30 days
- 1 An ad in a few hours instead of a 2-week production cycle
A 5-step pipeline: idea and 3-sentence script, prompt, generation (Veo 3 via Kie.ai), edit with captions in CapCut, export and publish. Chapter 4 lays out the full ad pipeline: positioning, 3 video types for a product (demo, UGC-style testimonial, founder talking head), and format rotation with hook tests.
- 2 Production moved in-house, with an honestly calculated budget
Chapter 4 has an ROI table (traditional studio, social media agency, AI via Kie.ai, AI locally with LTX) and a realistic monthly operating budget: roughly PLN 100-200 a month at minimum, PLN 200-450 with music and a publishing tool (Polish market prices). Plus a simple rule for when a studio or agency is still the better choice.
- 3 4 projects from brief to publishing that you can repeat in your company
Module 5 is 4 full projects: a local service ad (physiotherapy clinic), a product reel (beauty serum), a digital product explainer (online course), and a narrative film (behind the scenes with a café founder). Each one covers the brief, script, avatar, prompt, generation, edit with captions, publishing and expected results. Plus the templates in chapter 10 and the workbook.
- 4 The same brand face in every video
Chapter 3 shows how to build an avatar from a single base photo and keep it across videos, and at larger scale how to use character reference techniques (Flux LoRA, PuLID or InstantID, Flux Redux). Chapter 7 adds the one actor, one scene per clip rule and joining clips in CapCut.
- 5 AI labelling and image rights, without scaremongering
Chapter 9: what TikTok and Meta require, when a label is necessary (politics, someone else's likeness, medical, pharmaceutical and financial products, content for minors), a note on Article 50 of the AI Act from 2 August 2026, image rights, GDPR for employee photos, and how to talk to customers about AI. Practical guidance, not legal advice.
- 6 Lip-sync that holds, with dialogue written the right way
Veo 3 with an explicit language line, phonetic spelling of acronyms, numbers and abbreviations, 10 lip-sync rules and a maximum of 8 seconds of dialogue per clip. The English edition of the course (PDF, workbook, prompt bank) is in English. Chapter 6 compares Veo 3, LTX, Runway and Kling and says which to use for what.
- 7 Cost comparison and a workbook for planning production
Chapter 4 compares the cost of an AI video with an agency and a traditional studio and breaks down a realistic monthly operating budget (Polish market prices in PLN). The 12-page workbook contains printable templates: a 3-sentence script, a video prompt, a pre-publish checklist, a weekly publishing plan, a client brief, a 30-day plan and a results tracker for 30 videos.
What your business will save
Concrete numbers for your marketing budget
Figures are rough estimates based on typical agency pricing, not a measured benchmark. Your results will vary.
1 ad spot, 30 seconds
$1,450+ saved
Agency $1,500 vs in-house $50. Saving on the very first deliverable produced after taking the course.
10 ads per year
$14,500+ saved
A typical small business produces 10–20 deliverables a year. That is the annual saving for one trained team member.
Time-to-market
13 days faster
Agency: 14-day production cycle. In-house with AI: 1 day. Seasonal campaigns actually launch on time.
| Deliverable | Agency | Freelancer | In-house with course |
|---|---|---|---|
| 30-second ad spot | $1,500–5,000 | $500–1,500 | $20–50 |
| 60-second B2B explainer | $2,500–8,000 | $800–2,500 | $30–80 |
| Social media product reel | $400–1,500 | $150–600 | $10–20 |
| A/B campaign, 5 ads | $6,000–20,000 | $2,000–6,000 | $80–150 |
| Turnaround (from brief) | 2–4 weeks | 5–10 days | 1 day |
| Cost of a revision | $200–500 | $100–300 | $0 |
| Creative direction control | Low | Medium | Full |
| Monthly scaling | Difficult | Limited | Unlimited |
In-house costs include Veo 3 Pay-as-you-go (~$15/month for 10 deliverables) and CapCut Pro (~$8/month). Total: approximately $23/month in subscriptions. Illustrative annual saving for a small company that replaces agency work: $10,000–18,000, depending on how many deliverables you produce.
Course curriculum for businesses
6 modules, 168 pages, with examples from real industries
The same curriculum as the main course, described from a business angle: local services, e-commerce, digital products, personal brand. Every chapter ends with a "What to do now" section with a concrete task, and Module 5 is 4 full projects.
Module 1: Your First AI Video in 15 Minutes
30 pages- → The AI video market in 2026 and who already uses it, including small businesses and HR teams
- → A 5-step pipeline: idea, prompt, generation, edit, publish
- → A talking avatar from a single photo, Veo 3 image-to-video step by step
- → Your first video in 15 minutes for about PLN 1 of generation
Module 2: Ads and Content for Your Business
20 pages- → 5 use cases: local service ads, e-commerce and products, personal brand, online courses and education, content marketing
- → The ad pipeline: positioning, 3 video types for a product (demo, UGC-style testimonial, founder talking head), format rotation and hook tests
- → Worked examples with numbers: physiotherapy, car detailing, app promotion, online courses
- → ROI table and a realistic monthly operating budget
- → 3-sentence scripts for TikTok, Reels and Shorts
Module 3: AI Tools, Which to Choose and When
38 pages- → Veo 3, LTX, Runway Gen-4 and Kling: what each does best and what it costs
- → Kie.ai and fal.ai: sign-up, top-up, first generation
- → Prompting, phonetic spelling in 5 categories, 4 prompt templates
- → Multi-clip workflow and 10 lip-sync rules
Module 4: Sound and Editing
10 pages- → Karaoke captions in CapCut step by step
- → Music and licences: where to get it legally, what it costs, why TikTok's library does not carry over to Reels and Shorts
- → Platform formats: 9:16 for TikTok, Reels and Shorts, 16:9 for YouTube
- → Pre-publish checklist
Module 5: 4 Projects from Brief to Publishing
38 pages- → Project 1: Local service ad, physiotherapy clinic
- → Project 2: Beauty product reel, vitamin C serum
- → Project 3: Digital product explainer, online course
- → Project 4: Narrative film, behind the scenes with a café founder
- → Every project: brief, script, avatar, prompt, generation, edit with captions, publishing, expected results (KPIs)
Module 6: Publishing and Earning
32 pages- → TikTok, Reels and Shorts algorithms in 2026: hook, retention, posting time, hashtags, cross-posting
- → Labelling AI content, image rights, GDPR
- → Tools for publishing to every platform at once, and the metrics worth tracking
- → Templates and checklists, a model comparison cheat sheet
- → Freelancer pricing, scaling from 1 to 5 clients, APIs and automation (Kie.ai, fal.ai, N8N, Make)
Industries the course works for
Prompt bank for 35 industries, ready to copy and use
Each industry has its own section in the 48-page prompt bank (150 prompts in total), with hooks of several types: storytelling, myth-busting, price provocation, quick test. The bank ends with a guide to adapting a prompt to an industry that is not on the list.
Do not see your industry listed? The workflow is the same, and you can ask about your own case on Discord or at kontakt@kursvideoai.pl.
Results in practice
See what the same tools produce
AI reels from our own TikTok and YouTube accounts, 352K views in total. The same tools and prompts the course teaches.
See the reels →About the author
Łukasz Kowalski, AI Video Course Creator
I have been creating AI video since 2024 with Veo 3, Kling 3, Runway Gen-4, LTX, and CapCut, and I run my own AI reel accounts on TikTok and YouTube. Every tool is tested against 50 standardised prompts across cost, speed, and output quality (see how we test). The course is a system, not a collection of tricks.
More about the author →Pricing
One payment. Lifetime access. The complete business AI video system.
Complete business course
One-time payment, no subscription, no hidden costs
- ✓168-page PDF with B2B and B2C workflow for 5 AI tools
- ✓12-page workbook: client brief, script and prompt templates, publishing plan, 30-day plan, results tracker
- ✓48-page prompt bank for 35 industries, ready to copy and paste
- ✓Private student Discord: questions, feedback on your videos, news about new models
- ✓4 projects from brief to publishing: local ad, product reel, explainer, narrative film
- ✓Business invoice available, team purchases via kontakt@kursvideoai.pl
- ✓Lifetime access, withdrawal as per the Terms
Stripe · Card · Apple Pay · Google Pay. Access delivered in 1–2 minutes after payment.
For business (B2B) purchases the statutory right of withdrawal does not apply, except as set out in Art. 38a of the Polish Consumer Rights Act. Questions before buying: kontakt@kursvideoai.pl.
FAQ for businesses
Common questions from CFOs, marketing managers, and business owners
Can I get an invoice for my business?
Will the course pay for itself, and how do I work that out?
Can I buy the course for my whole marketing team (multi-seat)?
Does the course cover the EU AI Act and labelling AI content in ads?
Can I use course-produced videos in commercial advertising?
Does the course work for a small business with no marketing team?
How do I account for this course as a business expense?
What if the course does not cover my specific industry (e.g. healthcare, law)?
Can I get a refund if the course is not right for me?
One-time payment, no subscription
Move video production in-house. Drop the agency. Keep $15,000 a year.
You get a complete system that pays for itself after the first in-house deliverable. Withdrawal rules are set out in the Terms.
Get the Business AI Video CourseOne-time payment · Lifetime access · Delivered in 1–2 minutes
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