PDF Course + Discord · For Marketers · October 2026 Edition
AI Video Course for Marketers: Social Video Creatives and Hook Testing
Instead of waiting 2 weeks for a designer, generate several hook variants in an afternoon and find out which one holds viewers. A course for marketers, social media managers and creative strategists: 3 ad video types, lip-sync in Veo 3, captions in CapCut, metrics and automation. 168-page PDF + Discord.
$59 · one-time payment · no subscription · withdrawal as per the Terms
Your creative workflow in 2026: the painful truth
4 things blocking every marketer's performance team right now
You have 1 creative variant for 50 audiences to test
The performance team asks for 10 hooks to test, the designer comes back with 1 after 4 days. You launch a campaign with one creative across all audiences, you do not know what converts, and you waste budget on audiences that never had a chance to break through the hook.
The designer has a 2-week backlog and your launch is on Friday
The campaign is live, the performance manager wants iterations by tomorrow, and the designer has 12 tasks in the queue. Every revision is a new ticket, every ticket takes 3 to 5 days. You are not scaling creative; you are scaling spend on the same tired assets.
Your creative stops working after a few weeks and you have nothing to replace it with
CTR drops, frequency climbs, results slide. A new creative means another brief, another shoot, another round of editing: 2 more weeks. The algorithm rewards fresh material, and your creative pipeline cannot keep pace with your publishing schedule.
You do not know which generator to pick or what it really costs
Veo 3, Kling, Runway, LTX, Sora: every tutorial recommends something different and pricing is quoted in credits. Before your first creative you lose a week on tests and still cannot tell your manager what monthly production will cost.
What changed in 2026: a single video does not sell, a series does. The course aims for 15 to 30 ad videos a month, and at about $0.30 per Veo 3 Fast clip that is roughly $5-11 of generation plus your time. AI generates the footage, you control the concept and let the data decide which hook stays. Start today for the cost of one agency day →
What you will learn in practice
7 skills you take away from the course
- 1 Hook variants to test, instead of one creative for everything
Chapter 4 recommends 5 different hooks per product, and chapter 5 gives you 4 script types as empty templates with filled-in examples. Each variant is a separate Veo 3 Fast generation at about $0.30. After 2 weeks the data shows which hook works, and you double down on that type.
- 2 3 ad video types for 3 funnel stages
A product demo for awareness, a UGC-style testimonial for consideration and a founder talking head for the decision. Each type comes with a format, a sample script and a CTA, plus 4 positioning questions you answer before your first generation.
- 3 Metrics that tell you what to fix in the next creative
Watch-through rate, save rate, share rate, engagement and link-in-bio CTR, with "good" thresholds and where to find them in TikTok Analytics, Instagram Insights and YouTube Studio. A separate set of metrics for brand awareness, sales and lead generation.
- 4 Lip-sync that does not trip over acronyms and numbers
An explicit language line in the prompt, phonetic spelling in 5 categories (acronyms, numbers and dates, hard proper nouns, abbreviations, currencies and symbols) and a maximum of 8 seconds of dialogue per clip. That way "B2B" or "ROI" in a creative sounds the way it should.
- 5 150 prompts across 35 industries, including e-commerce
Beauty and cosmetics, food service, real estate, marketing agencies, HR and recruitment, accounting firms, an eco shop and more, plus 10 universal prompts. Every prompt is tagged with its script type, and a separate section shows how to adapt a prompt to your own industry.
- 6 Production automation as the volume grows
Kie.ai and fal.ai APIs, N8N or Make.com workflows: scripts in a spreadsheet, generation in the background, files named automatically along the lines of industry_topic_date.mp4, sent to a scheduler (upload-post.com, Metricool), with alerts when something fails. With the rule that you automate only a manual workflow that already works.
- 7 Labelling AI content and image rights
What TikTok and Meta require, when an AI label is mandatory (politics, someone else's likeness, medical, pharmaceutical and financial products, content for minors), Article 50 of the AI Act from 2 August 2026, image rights and GDPR when you use photos of people. Practical guidance, not legal advice.
Your workflow in 2026
Example: testing hooks for one product over 2 weeks
The chapter 4 procedure laid out day by day. No invented campaign results: the course gives you the method and the thresholds from chapter 9, and the numbers come from your own data.
Day 0: positioning
4 questions and 5 hooks on paper
What problem the product solves, who exactly needs it, why this product and not a competitor's, and what the viewer should do after watching. Then 5 different hooks based on the script types in chapter 5, each script up to 200 characters.
Day 1: production
5 variants in Veo 3 Fast and captions in CapCut
Each hook is a separate generation via Kie.ai, about $0.30 per clip. The prompt follows a chapter 7 template, with phonetically spelled dialogue. In CapCut you add karaoke captions and a CTA and export at 1080x1920.
Days 2-14: publishing
Format rotation and a weekly metrics check
You publish the variants in rotation with other video types (product demo, testimonial, founder talking head). You check metrics once a week, not every day: watch-through rate, save rate, share rate and link-in-bio CTR.
After 2 weeks: decision
Double down on the hook type that won
Analytics show which hook holds viewers best. You write the next variants in that style and drop the weak types. The monthly goal: a series of 15 to 30 ad videos instead of a single creative.
An honest note on scope: the course shows hook testing on TikTok, Reels and Shorts. You can carry the same logic over to a paid campaign test, but the course does not teach Ads Manager setup, budgets or campaign optimisation.
Course curriculum for marketers
6 modules, 168 pages, from your first clip to a series of creatives
For a marketer the key parts are Module 2 (the ad pipeline, video types, hook testing) and Module 6 (publishing, metrics, automation). Modules 1, 3 and 4 are the fundamentals: pipeline, avatar, models, prompting, captions and formats. Module 5 delivers 4 portfolio projects.
Module 1: Your First AI Video in 15 Minutes
30 pages- → The AI video market in 2026 and who already uses it, from big brands to small businesses
- → The pipeline from idea to finished MP4: script, avatar, generation, captions, publishing
- → A talking avatar from a single photo, Veo 3 image-to-video step by step
- → Your first video in 15 minutes for about PLN 1 of generation
Module 2: Ads and Content for Your Business
20 pages- → The ad pipeline: 4 positioning questions before your first generation
- → 3 ad video types for 3 funnel stages: product demo, UGC-style testimonial, founder talking head
- → Format rotation and testing 5 hooks per product, with a decision after 2 weeks of data
- → A 3-part script of up to 200 characters, 4 engagement bait types and CTAs matched to the industry
Module 3: AI Tools and Prompting
38 pages- → Veo 3, LTX, Runway and Kling: prices, strengths and a decision matrix for what to generate where
- → T2V, I2V and lip-sync, and why I2V wins in 90% of cases
- → Phonetic spelling for Veo 3 in 5 categories: acronyms, numbers and dates, hard proper nouns, abbreviations, currencies and symbols
- → 4 prompt templates: talking head, product, before/after and silent video
Module 4: Captions, Music and Formats
10 pages- → Karaoke captions in CapCut in 8 steps, because most social video is watched with the sound off
- → Licensed music: what not to carry over from TikTok to Reels and Shorts, and what is allowed in paid ads
- → Platform format table: 9:16 for TikTok, Reels and Shorts, a separate 16:9 export for YouTube
Module 5: 4 Portfolio Projects
38 pages- → Project 1: A local service ad (physiotherapy clinic), from brief to publishing
- → Project 2: A product reel for e-commerce (vitamin C serum)
- → Project 3: A digital product explainer (online course)
- → Project 4: A narrative film, behind the scenes with a café founder
Module 6: Publishing, Metrics and Scaling
32 pages- → The 3-second hook and retention checkpoints on TikTok, Reels and Shorts
- → Metrics by goal: brand awareness, sales, lead generation, with thresholds and where to find them
- → Labelling AI content: TikTok and Meta rules, when a label is mandatory, Article 50 of the AI Act
- → Automation: Kie.ai and fal.ai APIs, N8N / Make, batch generation from a spreadsheet and file naming
Traditional workflow vs AI
Designer + brief + 2 weeks vs AI workflow in one hour
A comparison of 6 parameters that define the real cost and pace of creative production in 2026. Values are indicative and depend on the team, the tools and the number of variants.
| Parameter | Traditional workflow | AI workflow |
|---|---|---|
| Time from brief to finished creative | 10-14 days | A few hours |
| Hook variants per product | 1-2 | 5 to test (chapter 4) |
| Generation cost per clip | $200-500 per variant (production) | About $0.30 (Veo 3 Fast via Kie.ai) |
| Revision after feedback | New brief, 5+ days | New prompt and generation |
| A series of 15-30 videos a month | Out of budget for most teams | About $5-11 of generation plus your time |
| Platform formats | A separate edit per platform | 9:16 for TikTok, Reels and Shorts, a separate 16:9 export for YouTube |
The AI workflow wins on these 6 parameters. Traditional production still makes sense for brand campaigns that require casting, locations, and high-budget storytelling. See also related resources: Veo 3 course, Kling AI course, AI Video for Business (PL).
Results in practice
See what the same tools produce
AI reels from our own TikTok and YouTube accounts, 352K views in total. The same tools and prompts the course teaches.
See the reels →About the author
Łukasz Kowalski, AI Video Course Creator
I have been creating AI video since 2024 with Veo 3, Kling 3, Runway Gen-4, LTX, and CapCut, and I run my own AI reel accounts on TikTok and YouTube. Every new tool goes through the same set of 50 standardised prompts before it enters the course (see how we test). This course grew out of the notes I was looking for when I started and could not find in one place.
More about the author →Pricing
One payment. Lifetime access. The complete AI Video course for marketers.
Complete course: Marketer Edition
One-time payment, no subscription, no hidden costs. Cost of one agency day for a complete creative pipeline.
- ✓168-page PDF, from your first clip to a series of creatives for TikTok, Reels and Shorts
- ✓12-page workbook (script, prompt, checklist, publishing plan, brief, 30-day plan, tracker)
- ✓48-page prompt bank (150 prompts, 35 industries)
- ✓Private student Discord, questions and tool updates
- ✓4 portfolio projects (local service, product reel, explainer, narrative film)
- ✓Templates to copy into Notion or Google Docs (chapter 10)
- ✓Lifetime access, withdrawal as per the Terms
Stripe · Card · Apple Pay · Google Pay. Access delivered in 1-2 minutes after payment.
FAQ
Common questions from marketers about the course
Will the creatives from this course work for Meta Ads (Facebook/Instagram)?
How quickly can I produce hook variants for a test?
Does this course work for SaaS, e-commerce, and fintech?
What about creatives that stop working after a few weeks?
Can I create creatives for Google Ads YouTube and Demand Gen?
How do I scale creative production as the volume grows?
Do I get templates to work with, for example in Notion?
Does this course make sense if I am a creative strategist rather than someone who runs ads?
Can I get a refund if the course is not right for me?
One-time payment, no subscription
Your next campaign starts this Friday, not in 2 weeks
You get a creative pipeline from brief to a series of creatives: procedures, prompts, and templates ready to copy, not theory for its own sake. Withdrawal rules are set out in the Terms.
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