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Author

Łukasz Kowalski

I have been creating video ads since 2018. I started with the classics: camera, crew, post-production. 120+ commercial projects for e-commerce, F&B, beauty, and fitness, including Polish, regional, and local performance campaigns.

In 2024 I noticed that Sora, Runway Gen-4, and Kling can generate clips in 15 minutes that would previously have cost me a week of crew work. I switched to full AI video, first for my own clients, then started teaching others.

In 2026 I launched KursVideoAI.pl, a complete course for creating AI video ads. 6 PDF modules (228 pages including workbook and prompt bank), 4 portfolio projects, and a Discord community where I reply personally.

I also write here regularly — market analysis, tool reviews, and guides, without hype, with real numbers. Check the blog if you want to see how I think about AI video.

Specialisation

  • Generative AI video, Veo 3, Sora 2, Kling 3, Runway Gen-4, LTX
  • Prompt engineering, libraries, workflows, editing
  • Performance video advertising for small businesses
  • AI Act and compliance for advertising
  • AI video monetization: freelance, agency, course

Credentials

  • Beta tester Runway Gen-4 (2025)
  • Speaker at AI Marketing PL Conference 2025

Brands I have worked with

Brands anonymised; full case studies available on request after signing an NDA.

  • Restaurant chain from Mazovia, Poland
  • Beauty brand from Tricity, Poland
  • 7-figure fashion e-commerce
  • Dental clinic from Wroclaw, Poland
  • Fitness studio chain
  • Premium real estate agency

Talks

  • Meetup AI Marketing PL 2025, "Generative AI video for performance"

Contact

kontakt@kursvideoai.pl · contact form

Course questions, collaboration, talks — write directly. I reply within 24h.

Last updated: May 2026