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PDF Course + Discord · October 2026 Edition

A Video Ad in Hours Instead of 2 Weeks

No film crew. No shoot schedule. No days in post-production. An ad pipeline with 3 video types, testing 5 hooks, script and prompt templates, an AI avatar instead of casting. PDF course + Discord community, 2026 edition.

168-page PDF 12-page workbook 48-page prompt bank Private student Discord Lifetime access
Join for $59 → See the production day workflow

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I know what traditional ad production looks like

4 reasons traditional ad production is broken in 2026

The client wants 5 changes and you already have a shoot scheduled

Location booked, crew reserved, model signed for Friday. Client on Wednesday: 'can we change the location to the beach and add a child?' In traditional production that means double the budget and a delay. In an AI workflow you update the prompt and generate a new version of the clip in minutes.

A film crew costs thousands a day

Camera operator, sound engineer, makeup artist, location, catering. A shoot day costs thousands, and if the weather turns or the actor falls ill, you're back for another day. In an AI workflow a Veo 3 Fast clip through Kie.ai costs roughly PLN 1.20 (about $0.30) per generation.

Post-production takes days, the client wants revisions, and the deadline is tomorrow

The editor receives the footage and returns a rough cut days later. The client asks for 14 changes. Second rough, then a third. The deadline has passed. In an AI workflow a revision is a new prompt and re-assembling the clips in CapCut.

Nobody knows which message will work, and the budget goes on one concept

Concept document, mood board, storyboard, presentation. Weeks of work before you film anything, and then one version of the ad with nothing to compare it to. In an AI workflow you make several hook variants cheaply and check in your analytics which one holds viewers.

The consequence: a client pays thousands for one spot, gets it late, with no variants to test. Competitors already using AI produce a series of videos for a fraction of that budget and check which hook holds viewers. You're left with one version nobody watched to the end. See how the AI workflow works →

What you will learn about AI ad production

7 AI ad production skills you will leave the course with

  • 1
    A video ad in a few hours, not 2 weeks

    The chapter 2 pipeline: idea, research, script, avatar, generation, captions, publishing. Once it becomes routine, that is about 30 minutes per video. Your first ad takes longer, but the Module 5 projects walk you through it step by step.

  • 2
    An ad pipeline for your product, with 3 video types

    Chapter 4: first 4 positioning questions (what problem, for whom, why you, which single action), then 3 video types for the stages of the funnel: product demo, UGC-style testimonial and founder talking head. Each with an example script and CTA.

  • 3
    Format rotation and testing 5 hooks

    Instead of posting the same video 30 times, you rotate 3 types across the week and test 5 different hooks per product. After 2 weeks the analytics show what works, and you double down on the winning type. The course covers creatives and organic publishing; running campaigns in Ads Manager is outside its scope.

  • 4
    Scripts from templates, ready to fill in

    Chapter 5: a 3-part script (hook, provocation, CTA) of up to 200 characters, 4 engagement bait templates (price provocation, myth-busting, storytelling, quick test), each as a blank and a filled-in version, examples for 4 industries and a CTA table by industry. The workbook adds 5 printable templates, including a script and a client brief.

  • 5
    An AI avatar instead of casting and an actor

    Chapter 3: an avatar from a single base photo (Flux2 or your own selfie), 6 rules for a good avatar, and the same face in every video. At larger scale, character reference techniques: Flux LoRA, PuLID or InstantID, Flux Redux. Plus the rule: never someone else's likeness without consent.

  • 6
    Editing, captions and platform formats

    Chapter 8: karaoke captions in CapCut in 8 steps, legal music (why TikTok's music library does not carry over to Reels and Shorts) and a platform format table. TikTok, Reels and Shorts are 9:16; standard YouTube needs a separate 16:9 export.

  • 7
    Prompts that work the first time

    Chapter 7: 4 prompt templates (talking head, product, before/after, silent video), phonetic spelling in 5 categories and a prompt checklist. The prompt bank has 150 ready prompts across 35 industries to adapt to your own product.

Your production day

Your AI ad workflow in 6 steps

Steps and times follow the pipeline in chapters 2 and 4. You do the brief and the avatar once, then each further video takes about 30 minutes of work. Traditional production of a spot usually takes several weeks.

1 once

Brief and positioning

Fill in the client brief (template 5 in the workbook) and answer the 4 questions from chapter 4: what problem the product solves, for whom, why this product, which single action the viewer should take.

2 5-10 min

Script from a template

Pick the video type (demo, testimonial, founder) and one of the 4 script templates from chapter 5. Hook, provocation, CTA, up to 200 characters. Spell out acronyms, numbers and abbreviations phonetically.

3 10-30 min, once

Avatar or product photo

For a testimonial or founder talking head, an avatar from a single base photo (chapter 3). For a product demo, a real product photo as the I2V base.

4 5-15 min

Prompt and generation

Fill in a prompt template from chapter 7 and generate in Veo 3 via Kie.ai (Veo 3 Fast is roughly PLN 1.20 per clip). One clip holds about 8 seconds of dialogue.

5 5-10 min

Edit and captions in CapCut

Auto Captions, karaoke animation, fixing proper nouns, legal music. Export at 1080x1920 9:16, plus a separate 16:9 version for standard YouTube.

6 5-10 min

Publish and measure

Publish on TikTok, Reels and Shorts following chapter 9, with a description, 3-5 hashtags and a CTA. After 2 weeks compare the hooks in your analytics (watch-through, bio link CTR, comments).

About 30 minutes per video once set up. Your first ad takes longer because of the brief, the avatar and learning the tools. After that you can make several hook variants in a day to compare. That kind of scale is simply not possible in traditional production.

Traditional production vs AI workflow

Traditional ad production vs AI workflow: 8 parameters

Numbers from real projects: 50 ads produced in traditional production (2023–2024) vs 50 produced in an AI workflow (2025–2026). Full methodology at our testing methodology.

Parameter Traditional production AI workflow
Production time for one video 2–4 weeks About 30 min once set up
Generation cost Thousands About PLN 1.20-13 per video
Team size 5–10 people You + a laptop
Number of hook variants 1–2 (budget exhausted) 5 to test per product
Revision turnaround Days back in editing A new prompt, minutes
Location change on client request New shoot schedule A new prompt
Model / actor Casting, image rights AI avatar from one photo
Version for other platforms Separate edit 9:16 everywhere, 16:9 for YouTube

AI does not replace creativity. It replaces the crew and the time. Idea, brief, script, choosing which hooks to test: that is still your work. But production, post-production, and export become hours, not weeks. See also the individual tool courses: Veo 3, Kling, Runway.

Course curriculum

6 modules, 168 pages; ads run through 4 of them

Ad production is one of the main use cases in the course, but you also get complete coverage of the tools (Veo 3, Kling 3, Runway, LTX, CapCut) and 2 additional project types (explainer, narrative film). That gives you a complete portfolio as an AI Video creator, not just an 'ad person'.

Module 1: Your First AI Video in 15 Minutes

30 pages
  • → The AI video market in 2026 and who already advertises with AI video
  • → Pipeline: 7 steps from idea to finished video, with the time and cost of each
  • → A talking avatar from a single photo, Veo 3 image-to-video step by step

Module 2: Ads and Business Content (the core module for advertisers)

20 pages
  • → 5 business use cases: local services, e-commerce, personal brand, online courses, content marketing
  • → The ad pipeline: 4 positioning questions, 3 ad video types, format rotation and testing 5 hooks
  • → An ROI table and a realistic monthly operating budget
  • → A 3-part script of up to 200 characters, 4 engagement bait templates, a CTA table by industry

Module 3: AI Tools and When to Use Which

38 pages
  • → Veo 3, Sora 2, LTX, Runway, Kling: comparison, pricing and a decision matrix
  • → I2V vs T2V vs lip-sync, and why I2V in 90% of cases
  • → 4 prompt templates (talking head, product, before/after, silent video)
  • → Phonetic spelling in 5 categories and 10 lip-sync rules

Module 4: Captions, Music and Formats in CapCut

10 pages
  • → Karaoke captions in CapCut in 8 steps
  • → Music and licences: what you can use in an ad across platforms
  • → Platform format table: 9:16 for TikTok, Reels and Shorts, 16:9 for YouTube

Module 5: 4 Portfolio Projects (2 ad projects)

38 pages
  • → Project 1: A local service ad (physiotherapy clinic), from brief to publishing
  • → Project 2: A beauty product reel (vitamin C serum) from a real product photo
  • → Project 3: A digital product explainer (online course)
  • → Project 4: A narrative film, behind the scenes with a café founder

Module 6: Publishing and Monetisation

32 pages
  • → Hooks, retention, hashtags, cross-posting and the metrics worth tracking
  • → AI content labelling, image rights and GDPR at a basic level
  • → Freelancer rate card (Polish market, PLN), 3 packages to sell, a PLN 5,000/month retainer case study
  • → API and automation (Kie.ai, fal.ai, N8N, Make) at larger scale
Start creating AI ads now

Results in practice

See what the same tools produce

AI reels from our own TikTok and YouTube accounts, 352K views in total. The same tools and prompts the course teaches.

See the reels →

About the author

Łukasz Kowalski, AI Video Course Creator

I have been creating AI video since 2024 and run my own AI reel accounts on TikTok and YouTube. The workflow I teach in the course is the one I use for my own reels, with Veo 3, Kling 3, Runway Gen-4, LTX, and CapCut. More about the author →

See the course curriculum →

Pricing

One payment. Lifetime access. The complete AI ad production course.

2026 EDITION

Complete course

$59

One-time payment, no subscription, no hidden costs

  • ✓168-page PDF including the ad pipeline (chapter 4) and scripts with templates (chapter 5)
  • ✓12-page workbook: 5 templates (script, prompt, pre-publish checklist, weekly plan, client brief), a 30-day plan and a results tracker
  • ✓48-page prompt bank (150 prompts across 35 industries)
  • ✓Private student Discord, advertiser community and updates
  • ✓4 portfolio projects (local ad, product reel, explainer, narrative film)
  • ✓Lifetime access, withdrawal as per the Terms
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FAQ

Common questions about the AI ad production course

Are ads made entirely with AI legal in the EU and elsewhere?
Yes, with sensible labelling. Chapter 9 covers this at a basic level: what TikTok and Meta require, when a label is necessary (politics, someone else's likeness, ads for medical, pharmaceutical and financial products, content for minors), and Article 50 of the EU AI Act, which from 2 August 2026 requires deepfakes to be labelled. It also covers image rights and GDPR when you upload photos of people. This is practical guidance, not legal advice, and the course does not include contract clauses. For other jurisdictions and regulated sectors, talk to a lawyer.
Should I start from a real product photo or go all-AI?
For physical products the course recommends a real photo. Chapter 4 describes the product demo as image-to-video (I2V) from a real product photo, because it produces fewer artefacts than generating the product from text alone. Chapter 6 has the golden rule: I2V in 90% of cases. The vitamin C serum project shows a product reel built exactly this way.
How long does one AI ad actually take?
The chapter 2 pipeline averages about 30 minutes per video once your niche and avatar are set up (script 5-10 min, generation 5-15 min, captions 5-10 min, publishing 5-10 min), at a generation cost of roughly PLN 1.20-13. Your first ad takes longer because of the brief, the avatar and learning the tools. The Module 5 projects walk through the whole process: brief, script, avatar, prompt, generation, edit with captions, publishing.
How do I test AI ads, and how many hook variants should I make?
Chapter 4 recommends rotating 3 video types (demo, testimonial, founder) and testing 5 different hooks per product. After 2 weeks your analytics show which hook works best, and then you double down on that type. The course is about creating the creatives and publishing organically. Setting up paid campaigns in Meta Ads or TikTok Ads Manager is outside its scope.
What do freelancers charge for AI video ads?
Chapter 10 has a freelancer rate card for the Polish market (in PLN): a single video PLN 200-800 depending on the model, a package of 10 videos a month PLN 3,000-7,000, and 3 packages to sell (Start, Business, Premium, from PLN 500 to 5,000 a month). Plus a pricing formula, 3 client billing models and a case study of a PLN 5,000 monthly retainer. These are indicative ranges, not a promise of work.
Can I use AI-generated clips commercially?
You can apply the prompts, templates and workflow from the course to your own ads and to client work. Rights to the generated footage itself come from the terms of the service you generate in (for example Kie.ai, fal.ai, Runway, Kling), so check them before a campaign. The course also covers where to get music legally for ads (chapter 8) and which photos of people must never be used as an avatar base (chapter 9).
Does lip-sync in AI ads sound natural?
In Veo 3 dialogue works well if you write it the right way. Chapter 7 shows an explicit language line in the prompt, phonetic spelling in 5 categories (acronyms, numbers and dates, hard proper nouns, abbreviations, currencies and symbols), 10 lip-sync rules and a limit of about 8 seconds of dialogue per clip. The chapter 5 scripts are up to 200 characters, so they fit a short ad.
Do I need a model, actor, or voiceover artist for an AI ad?
No. Chapter 3 shows how to build an AI avatar from a single base photo (Flux2 or your own selfie) and use it across all your videos, and at larger scale how to use character reference techniques (Flux LoRA, PuLID or InstantID, Flux Redux). Veo 3 generates the voice and lip movement together with the image. What you must not do is use someone else's likeness without consent, which chapter 9 covers.
Is this course only about ads, or about AI video in general?
The full KursVideoAI course is 168 pages on AI video production (Veo 3, Kling, Runway, LTX, plus CapCut). Advertising is one of the main use cases: the ad pipeline in chapter 4, scripts in chapter 5, and 2 of the 4 portfolio projects (a local service ad and a product reel). This page focuses on ad production because it is the most common business application.

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You get an ad pipeline with 3 video types, hook tests, script and prompt templates, an AI avatar instead of an actor, and 150 prompts across 35 industries. Practical, in English, with instant access. Withdrawal rules are set out in the Terms.

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