AI Video Pricing
Runway Gen-4 Pricing in 2026
Precise camera control and motion tools — the agency and pro filmmaker's choice.
Plans and Pricing
Standard
$15 /mo
- ✓Gen-4 included
- ✓720p, 10s clips
- ✓Motion brush
625 credits/month (~50 clips)
Pro
$35 /mo
- ✓Gen-4 + Director Mode
- ✓1080p, 4K available
- ✓Brand kit
2,250 credits/month
Unlimited
$95 /mo
- ✓Everything in Pro
- ✓Explore mode (unlimited)
- ✓Priority queue
Fair use
Strengths
- +Motion brush — precisely paint which areas should move
- +Director mode — parametric camera control
- +Brand kit for agency workflows
- +Best image-to-video in its class
- +Full commercial license on Pro+ plans
Limitations
- −No native audio (requires ElevenLabs or similar)
- −Most expensive Unlimited plan ($95/mo)
- −Weaker physics than Sora 2
- −Weaker lip-sync (requires separate Lip Sync module)
- −Steeper learning curve for motion brush
ROI Calculator
Real scenario: you create 10 AI videos per month for clients, each at $50. Subscription: Standard.
Revenue
$500
10 x $50
Tool cost
$15
Standard
Net profit
$485
Margin 97%
With 5 clients per month at one video each, Runway Gen-4 pays for itself within the first day of every month.
Who Runway Gen-4 is for
- →Product ads (precise camera control)
- →Agency workflow (brand kit, locked AR)
- →Long-form image-to-video
- →Music video / VFX
Review
Runway Gen-4 review — rating 8.5/10
Full review based on 50 standardized prompts
Official website
Try Runway Gen-4
https://runwayml.com